8 Tips to keep in mind for Trend Spotting

Let me guess you want to get into trend spotting or want to know what’s trending before everyone? Whatever your reason ,let me help you to get trending. We’ll look into the basics on how to spot a trend and how you can benefit from it with an example.

Athira Gopal k
5 min readDec 16, 2021

Let’s look at Media scan of trends for Visual merchandising ,from there we’ll see how almost every trend is connected and how you can use this for your benefit.

First let me explain Visual merchandising

The process of planning, designing, and displaying products to highlight their features and benefits.

Getting into the our Trend now,

Biophilic Design is an innovative way of designing the places where we live, work, and learn.

Biophilia means the ‘love of nature’.

Tropical Deluxe Showcase , the Maison & Objet design show in Paris , Clothes hang from wooden ladders in Mit Mat Mama store

We need nature in a deep and fundamental fashion, but we have often designed our cities and suburbs in ways that both degrade the environment and alienate us from nature.

The recent trend in green architecture has decreased the environmental impact of the built environment, but it has accomplished little in the way of reconnecting us to the natural world, the missing piece in the puzzle of sustainable development.

How do we spot trends? Ask yourself these questions

  1. HOW?

The term — ‘biophilia’ — was first coined by Erich Fromm, a social psychologist who observed the rapidly increasing disconnect of humans to nature due to urbanization.

It stands on the foundation of environmental psychology.

2. WHEN DID IT START?

The beginnings of the idea revolved around a link between biology and psychology and the desired connection with nature. How men are predisposed to find a connection with natural sceneries despite limitations brought about by urbanization.

Image: Pinterest

As such, the biophilic design concept allows humans to reconnect with nature in this built environment, and improve health and well-being while urban progress continues.

3. ZEITGEIST

Meaning the defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time.

In our case the following:

  • Addresses the rising concerns of environmental issues and climate change that plague the world today because of increasing cement and concrete.
  • The green building movement, which emerged in the 1990s, further propelled the importance of this concept while adding a new, broader impact — financial gains from increased employee health and well-being, and therefore, productivity.
  • In the early 2000s, biophilia translated to a concept in architecture and design. The pioneer who articulated this principle was Stephen R. Kellert.
ashleyjosephedwards on flickr
  • In the past decade, there is an evident rise in the connection and interaction between architecture and psychology.
  • Consequently, this evoked practical and creative solutions from the architectural and design communities. Today, many strive to achieve that harmonious relationship with the natural world in this hard, built environment.
  • Another trigger leading to widespread practice of the biophilic concept is the zoo.

4.LOOK FOR A TRIGGER

Coronavirus pandemic, design based on biophilia has taken on another dimension.

And in this sense, retail has a lot to say, promoting shopping experiences for the consumer and for the human being, without forgetting the sales experience itself.

Image: Pinterest

Retail design consists of creating an authentic strategy with nature as the nerve centre. By integrating analogies and natural principles into spaces, this type of design fully connects the urban environment with nature.

5.CHECK KEYWORDS

Check to see what keywords are most used by people on social media.

Hashtags for #biophilic on Instagram, Twitter, Facebook, Tumblr | best-hashtags.com

6.USE GOOGLE TRENDS

Google trends is absolutely free and you can exhaust this resource to figure out what is trending and when.

7. CHART A TIMELINE

Using google trends you can chart a timeline for a particular keyword connected to your trend. This gives a better understanding of the period of the trend and the high and lows of popularity.

8.CHECK OTHER FIELDS

Make sure you gather information from other domains to know if the trend is restrained to your domain or not.

What’s in store for the future of Biophilia?

We can make decisions and take activities right now that will make our world, as well as the character and quality of our lives, more enjoyable, adventurous, meaningful, and healthy. Our current acts can be both useful and beneficial in the now, as well as contribute to a great future. Biophilic futures are scenarios in which mankind coexists in a healthy way with the rest of our biosphere — now is the time to let our decisions and actions be guided by what we actually care about and what makes life worth living.

Hope this helps!

REFERENCES:

Biophilia Trend Style — TrendBook Trend Forecasting (trendesignbook.com)

MyFashionConnect Global: Built around the principles of biophilic design, Planted was successfully launched in London in September

How to decorate with biophilia and embracing nature trend? (trendesignbook.com)

Simple ways to subsume the trend of biophilic design into your home decor (lifestyleasia.com)

https://www.lifestyleasia.com/ind/culture/architecture/let-natural-settings-takeover-your-home-decor-with-biophilic-design/

Biophilic Design Is the Latest Buzz in Multifamily | Realtor Magazine

Biophilic Art — Biophilic Cities

--

--

Athira Gopal k

NIFT Communication student | Eagerly writing about Fashion ,design ,communication that interests me and could help you too one day.